Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.

Good Morning Onward Nation — I'm Stephen Woessner and thank you so much for joining me today. For today's solocast…I am going to share another lesson learned during my recent life-changing weekend visit to New York — but this time — we will shift our focus from leadership lessons learned at West Point — and now turn our attention toward how and why you should create "Distinction" within your business.

We will also delve deep into the importance of creating distinction within the hearts and minds of your customers through incredible experiences that not only meet expectations — but exceeds expectations in phenomenal ways.

To help make this lesson as practical and tactical as possible, I am going to share with you a complete illustration from the inside-out of what is, in my opinion, one of today's most distinctive companies.

And finally, I will share two recipes — or strategies — you can take and apply into your business straightaway that will help you…first…create your distinction…and second…help you communicate and share your distinctive story with your customers and prospects.