Sign up to save your podcasts
Or
Share Episode 229: Don’t Be the Seller Who Scares Away Buyers w/ Kerry Cunningham
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 229: Don’t Be the Seller Who Scares Away Buyers w/ Kerry Cunningham
You try shopping out in the real world again for the first time since before the pandemic made the whole world play a game of The Outside Is Lava. You’re about to head into a store to finally treat yourself to that fancy air fryer that your friends’ and family’s screams assure you you can’t live without. Then, you see the salesman at the door salivating and rubbing his hands together like some cartoon villain, so you leave. You’ve just experienced buyer resistance. How can you make sure that your reps aren’t the salesmen in the doorway, chasing off your buyers?
Today I’m speaking with Kerry Cunningham, Senior Principal, Product Marketing at 6sense, who says the key to overcoming buyer resistance is understanding buyer behavior — and he shares a ton of behavioral insights in this episode.
Kerry covers:
- Why the buyer is more in control than ever (and can smell BS a mile away)
Check out the full list of episodes: The B2B Revenue Executive Experience.
Subscribe to the podcast or write a review- YouTube
- Spotify
- Apple Podcast
- Stitcher
- TuneIn
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so
View all episodes
By Cory Cotten-Potter
5
163163 ratings
You try shopping out in the real world again for the first time since before the pandemic made the whole world play a game of The Outside Is Lava. You’re about to head into a store to finally treat yourself to that fancy air fryer that your friends’ and family’s screams assure you you can’t live without. Then, you see the salesman at the door salivating and rubbing his hands together like some cartoon villain, so you leave. You’ve just experienced buyer resistance. How can you make sure that your reps aren’t the salesmen in the doorway, chasing off your buyers?
Today I’m speaking with Kerry Cunningham, Senior Principal, Product Marketing at 6sense, who says the key to overcoming buyer resistance is understanding buyer behavior — and he shares a ton of behavioral insights in this episode.
Kerry covers:
- Why the buyer is more in control than ever (and can smell BS a mile away)
Check out the full list of episodes: The B2B Revenue Executive Experience.
Subscribe to the podcast or write a review- YouTube
- Spotify
- Apple Podcast
- Stitcher
- TuneIn
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so
More shows like The B2B Revenue Executive Experience
View all
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
532 Listeners
30 Minutes to President's Club | No-Nonsense Sales
391 Listeners
Revenue Builders
155 Listeners