Sign up to save your podcasts
Or
Share Episode 23 - A Team of 1: Innovating Post-Pandemic Marketing with Kimberly Harrison of HOUSEpitality Family
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 23 - A Team of 1: Innovating Post-Pandemic Marketing with Kimberly Harrison of HOUSEpitality Family
Highlight Quotes
KIMBERLY: Location is a big driver for the locations that survived
"I think it has been location specific. Five of our nine restaurant locations are based near some kind of body of water. And so of course, those were the ones that tended to see people coming back more quickly. There's opportunities for outdoor dining for those who weren't quite ready to eat indoors again. Of course, the atmosphere is a big part of the experience there and that's what brought people back so quickly."
KIMBERLY: One-off requests keep the fire alive for new marketing ideas
"I don't discourage anyone from bringing those ideas to me anyway. And if I can do it, then I do. I find pockets of time here and there where I can create a new marketing asset for someone that they're really excited about, and I'm happy to do that just because I want to keep that fire alive for them too. If I say no to every idea, then they're gonna stop coming to me with them, and I don't want that to happen."
Get in touch with Kimberly:
LinkedIn | Website
Connect with Kevin and find out more about his work:
Kevin Groome | Pica9 | Pica9.com
Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location.
BOOK A DEMO NOW!
View all episodes
By Kevin GroomeHighlight Quotes
KIMBERLY: Location is a big driver for the locations that survived
"I think it has been location specific. Five of our nine restaurant locations are based near some kind of body of water. And so of course, those were the ones that tended to see people coming back more quickly. There's opportunities for outdoor dining for those who weren't quite ready to eat indoors again. Of course, the atmosphere is a big part of the experience there and that's what brought people back so quickly."
KIMBERLY: One-off requests keep the fire alive for new marketing ideas
"I don't discourage anyone from bringing those ideas to me anyway. And if I can do it, then I do. I find pockets of time here and there where I can create a new marketing asset for someone that they're really excited about, and I'm happy to do that just because I want to keep that fire alive for them too. If I say no to every idea, then they're gonna stop coming to me with them, and I don't want that to happen."
Get in touch with Kimberly:
LinkedIn | Website
Connect with Kevin and find out more about his work:
Kevin Groome | Pica9 | Pica9.com
Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location.
BOOK A DEMO NOW!