For a sales team, the goal in communicating with a prospect is the sale. Though it sounds trivial, there is an art to closing the deal. When is the appropriate time in the deal lifecycle to ask for the sale? How should you adjust your approach to the decision maker’s personality? In this episode, we discuss the lessons learned in our cumulative experience that you and your sales team can adapt to your communication strategies and close more deals.

“Your job is getting the prospect to put pen to paper.” - Taylor Barnes