Subliminally Correct

Episode 23: Brexit, with Special Guest Rintu Basu

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If you've been paying attention to the news coming from the United Kingdom, you know one of the most urgent issues is Brexit - the UK's exit from the European Union. Today we are joined by our special guest Rintu Basu, who is a persuasion expert living in the UK.

We break down in this episode a speech given by Prime Minister Theresa May. Highlights include:

  • Using repetition to reinforce "facts"
  • "If, Then..." loops in language
  • Pre-framing
  • The demographics of Remain versus Leave voters
  • The differences in UK Parliamentary debate and other chambers around the world, and how persuasion is built in to the UK system
  • What "The Backstop" is and how it came to be such a trigger-point issue
  • How Theresa May sets up for the opposition to feel they are included but then puts them in a box
  • Using the values of being "honest" and "personal" to get people to let their guards down

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    (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)

    Special Guest: Rintu Basu.

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    Subliminally CorrectBy Alex Dobranic & Taylor Sherman
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