In "Crossing the Chasm" and "Zone to Win", distinguished author Geoffrey Moore made a mark on business culture. Digital disruption is a sea change for every company, whether they're disrupting or being disrupted. Listen as Geoffrey helps you better understand the effects of digital disruption on your customers and shares how to use that knowledge to build deeper relationships and create better sales. Gain insights into how to bring technology to the table in a way that’s more productive than disruptive.

Guest: Geoffrey Moore (@geoffreyamoore)

Hosts: Tim Clarke (@timxclarke), Tiffani Bova (@tiffani_bova)

Watch the webcast “Harnessing Change with Geoffrey Moore”: http://bit.ly/2e4WZvd