In this episode of Who Do You Want to Be?, Sabine and Abha dive deep into a topic that’s no longer just for entrepreneurs: building a personal brand. 

Whether you’re in corporate, self-employed, or somewhere in between, your personal brand matters—now more than ever.

We discuss:

• Why a personal brand is essential in today’s digital world
• How video content (even the messy, unfiltered kind) builds trust faster than polished perfection
• Where AI tools can help—and where they cross the line
• The delicate dance between authenticity and automation

Plus, we open a thoughtful conversation around AI-generated avatars, videos, and profile photos: When does helpful become misleading?

Our key takeaway is, your personal brand is your story. Use tech to amplify your voice, not to replace your presence.