This week on Timeless Leadership (available everywhere you get podcasts), the topic is Influence.

“Influencers” get a lot of press, and not all of it is good. But rather than focusing on influencers and influencer marketing, Jason Falls focuses on influence: where does it come from? What are the principles behind it? And how can you prepare yourself to influence others, whether you’re a fashionista on Instagram or the CEO of your company?

As you would guess, the concepts are universal. We cover topics like:

• Robert Cialdini’s Six Principles of Persuasion
• The Five Key ‘Tudes of Audiences
• The difference between popularity and influence
• The intersection of technology and humanity in driving influence

Links

• “Manufacturing Fame” (Timeless & Timely)
• Jason’s book: Winfluence: Reframing Influencer Marketing to Ignite Your Brand (Amazon)
• Winfluence Podcast
• Jason’s site: JasonFalls.com
• Connect with Jason on Twitter and LinkedIn

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