Do you want to design and sell new products, but are afraid of alienating your audience by rebranding? This follow-up episode is not only part two of the interview with our friends at KNOT but it is also part two of the side hustle KNOT LIFESTYLE. In his week's episode of the Five 2 Nine podcast, Margo will chat to Alé and Elmé, the founders of this trendy sustainable business about how to change the direction, aesthetic and product range of your business while simultaneously taking your target market with you along on the ride. These two hustlers will share their triumphs and struggles, the secret of effective decision making and how to market a new product launch. Get all the tips and tricks you need to turn your passion into a flourishing side-hustle. Don't miss out on this fun, bubbly and personal episode. Keep celebrating small victories and 'lekker luister'!