The Wandering Tech Podcast

Episode 23 - "Masters of the Mid-Funnel" With Rob Dean


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In this episode of The Wandering Tech Podcast, Lidia interviews Rob Dean, Head of Presales at the Access Group, about the changing landscape of pre-sales and technical sales roles. Rob shares valuable insights from his extensive experience leading world-class solution consultant teams.

Key discussion points:

  • The shift from "masters of the mid-funnel" to a more central role in the sales circle
  • How the consumerization of B2B behaviour is changing buyer expectations
  • Creating inclusive environments for neurodivergent professionals in pre-sales
  • The importance of authentic leadership and building genuine professional networks
  • Career development inflection points at 12 and 24 months
  • Adapting to evolving buyer journeys and digital transformation

Featured guest:

  • Rob Dean - Head of Presales at the Access Group

Connect with the hosts:

  • Lidia on LinkedIn
  • Paul on LinkedIn
  • Website: solutionspathfinders.com

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/mountaineer/milky-way

License code: GD2AS1RU1MVSELY3

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The Wandering Tech PodcastBy Paul Harris and Lidia Vasileva