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Episode 23: Monthly Giving Mastery: How Nonprofits Build Long-Term Support (w/Dana Snyder)
Episode Summary
Monthly giving isn’t just a fundraising tactic—it’s the foundation of sustainable nonprofit growth.
In this episode of Your Rally Point Podcast, James Martin is joined by Dana Snyder, founder of Positive Equation and author of The Monthly Giving Mastermind, to break down why recurring donations outperform one-time gifts and how nonprofits can build monthly giving programs that actually work.
Dana shares practical insights from nearly a decade of nonprofit and digital strategy work, explaining how the subscription economy has reshaped donor behavior—and why nonprofits must adapt. From treating monthly giving like a product to optimizing mobile donation paths, this conversation is packed with actionable advice for leaders who want predictable revenue and deeper donor relationships.
What You’ll Learn
Why monthly donors retain at 80–90% while one-time donors often don’t
How the subscription economy has trained donors to say “yes” to recurring gifts
Why most monthly giving programs fail—and how to fix them
How to position monthly giving as a branded program, not a checkbox
Who to ask for monthly gifts (and who not to)
The role mobile optimization plays in recurring revenue growth
How monthly giving improves forecasting, planning, and board conversations
Episode Timeline
00:00 – Introduction to Dana Snyder and monthly giving
05:30 – The shift from one-time fundraising to recurring revenue
10:45 – The subscription economy and donor behavior
16:30 – Why retention matters more than acquisition
21:15 – Treating monthly giving like a product
27:00 – Mobile optimization and donation friction
32:45 – Identifying the right donors for monthly asks
38:00 – Long-term sustainability and nonprofit resilience
42:30 – Final advice for year-end and beyond
Quotables
“Monthly donors aren’t just supporters—they’re committed believers.”
“If you ask for a one-time gift, that’s exactly what you’ll get.”
“Monthly giving turns fundraising from survival mode into sustainability.”
“The mistake isn’t lack of generosity—it’s lack of clear pathways.”
“Retention is where nonprofit growth actually happens.”
Learn More
Dana Snyder / Positive Equation: https://positiveequation.com
Subscribe to Your Rally Point Podcast for more conversations on sustainable growth
Ready to build a mobile-first giving strategy? Book a demo at https://rallycorp.com/demo
View all episodes
By RallyCorp.comEpisode Summary
Monthly giving isn’t just a fundraising tactic—it’s the foundation of sustainable nonprofit growth.
In this episode of Your Rally Point Podcast, James Martin is joined by Dana Snyder, founder of Positive Equation and author of The Monthly Giving Mastermind, to break down why recurring donations outperform one-time gifts and how nonprofits can build monthly giving programs that actually work.
Dana shares practical insights from nearly a decade of nonprofit and digital strategy work, explaining how the subscription economy has reshaped donor behavior—and why nonprofits must adapt. From treating monthly giving like a product to optimizing mobile donation paths, this conversation is packed with actionable advice for leaders who want predictable revenue and deeper donor relationships.
What You’ll Learn
Why monthly donors retain at 80–90% while one-time donors often don’t
How the subscription economy has trained donors to say “yes” to recurring gifts
Why most monthly giving programs fail—and how to fix them
How to position monthly giving as a branded program, not a checkbox
Who to ask for monthly gifts (and who not to)
The role mobile optimization plays in recurring revenue growth
How monthly giving improves forecasting, planning, and board conversations
Episode Timeline
00:00 – Introduction to Dana Snyder and monthly giving
05:30 – The shift from one-time fundraising to recurring revenue
10:45 – The subscription economy and donor behavior
16:30 – Why retention matters more than acquisition
21:15 – Treating monthly giving like a product
27:00 – Mobile optimization and donation friction
32:45 – Identifying the right donors for monthly asks
38:00 – Long-term sustainability and nonprofit resilience
42:30 – Final advice for year-end and beyond
Quotables
“Monthly donors aren’t just supporters—they’re committed believers.”
“If you ask for a one-time gift, that’s exactly what you’ll get.”
“Monthly giving turns fundraising from survival mode into sustainability.”
“The mistake isn’t lack of generosity—it’s lack of clear pathways.”
“Retention is where nonprofit growth actually happens.”
Learn More
Dana Snyder / Positive Equation: https://positiveequation.com
Subscribe to Your Rally Point Podcast for more conversations on sustainable growth
Ready to build a mobile-first giving strategy? Book a demo at https://rallycorp.com/demo