AI detection tools are everywhere, but are they actually accurate?

In this episode, we break down why popular AI detectors flag content written long before AI even existed, including the Bible, Shakespeare, and the U.S. Constitution. We discuss how these tools really work, why they often mislabel high-quality writing, and what this means for AEC marketers, construction owners, and content creators today.

You will learn how to use AI responsibly as a creative assistant (known as AI-assisted content) instead of a shortcut, how brand voice and originality protect your content, and why obsessing over banned words and phrases actually lowers content quality.

If you are worried about AI penalties, content authenticity, or how search engines truly evaluate content today, this conversation will change how you think about AI forever.

Key Takeaways

• AI detection tools rely on pattern recognition, not authorship verification

• High-quality writing often gets flagged because it follows a strong linguistic structure

• Older texts and formal English are more likely to be misidentified as AI

• Eliminating “AI sounding” words reduces clarity and weakens content

• AI should act as a ghostwriter assistant, not an automatic content generator

• Thought leadership, originality, and brand voice matter more than detection scores

• Search engines care about topical authority, not AI detection percentages

• If content feels rushed or automated, it usually is

• Authentic expertise combined with AI assistance scales content without penalties

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Get in touch or learn more about our team:

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/ 

Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/