Sorry in advance.
For this description.
For breathing.
For existing.

Actually… no.

Welcome to the Apology Olympics — the global competition where gold goes to the person who can shrink themselves the fastest.

Why do we apologise when someone walks into us?
Why do we apologise in emails for doing our jobs?
Why do we apologise to furniture?

And on the other end of the podium — the Verbal Judo Masters.

“I’m sorry if you felt that way.”
That’s not an apology.
That’s a courtroom strategy.

This episode dissects the Serial Apologiser, the Ego Defender, and the status games we play with a five-letter word.

Because “sorry” isn’t about guilt anymore.

It’s about power.

Uninfluenced. Unpaid. Unfiltered.

Hosted By Noah B Jackman