October 04, 2024

Episode 23: Turning Floral Marketing Upside Down: Nic Faitos’ Outbound Strategy

29 minutes

Show Notes:

Nic Faitos shares the journey of starting Starbright NYC with a different vision—focusing on corporate clients rather than relying on foot traffic

Why Starbright NYC refers to their customers as “clients” and the importance of building long-term relationships

How Nic flipped the traditional floral sales approach by taking outreach to potential clients instead of waiting for orders

Nic discusses how Starbright ditched Google ads in favor of branding strategies that include community involvement and strategic sponsorships

The philosophy behind permission-based client engagement and why it works so well for Starbright NYC

The differences in how Starbright approaches its corporate relationships versus traditional retail customers

Hear about Starbright’s creative branding initiatives, like a flower-adorned New York City taxi used for memorable event sponsorships

How Nic turns employee turnover into an opportunity for growth by continuing relationships with individuals even as they move to new companies

Why Nic positions Starbright at the top of the marketing pyramid by focusing on unique outreach where competitors are few

Nic’s take on how excellent customer service on the front end leads to trust, loyalty, and brand recognition

This episode features an interview with:

NIC FAITOS

Senior Partner at Starbright Floral Design

Nic Faitos is the visionary behind Starbright NYC, a floral design company with a unique approach to reaching customers. With over 30 years in the floral industry, Nic has transformed Starbright from a small experiment into one of New York City’s most well-known and respected floral brands.

Known for his creative flair and marketing expertise, Nic brings a fresh perspective to what it means to run a floral business—focusing on corporate clients, community engagement, and genuine relationship-building instead of just transactional sales.

Important Links and resources mentioned:

Starbright Floral Design Website: Starbright NYC – Learn more about Starbright NYC, explore their floral collections, and see their latest projects.

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diving deeper:

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By Ziv Raviv