Episode 23 featuring Elina Lechtchinski from ProjectSeven: Building a Business That Works for Your Brain – Navigating ADHD, Identity, and Entrepreneurship

In this raw and empowering episode of Uncovering Authenticity, I sit down with Elina Lechtchinski, founder of ProjectSeven, for an honest conversation about neurodivergence, business ownership, and building systems that support who you really are.

Originally from Israel, Elina’s background in logistics and emergency response taught her how to lead under pressure—but it wasn’t until she was diagnosed with ADHD that the pieces of her story began to make sense.

Today, she runs a growing business helping brands with strategy, storytelling, and systems—while navigating the complexities of being a neurodivergent entrepreneur.

Together, we explore:
🧠 What it’s really like to run a business with ADHD and anxiety—beyond the highlight reel
🔄 How neurodivergent brains approach productivity, planning, and burnout differently
🌱 The power of personal development, therapy, and building a support team that actually works
🇮🇱 Lessons from Elina’s past in military and emergency contexts—and how they shaped her leadership style
💬 Why being “too much” is often a superpower in disguise

One unforgettable takeaway?
“You don’t have to do business the neurotypical way. You get to build it in a way that works for you.”

If you’ve ever felt like the business world wasn’t built for your brain, this episode will remind you: you’re not broken—you’re brilliant. Elina’s story is a powerful testament to resilience, reframing, and redefining success on your own terms.

🎧 Tune in, subscribe, and follow Elina’s work at projectseven.co.nz

Because when you honour your wiring, your work becomes a whole lot more human.