Since Instagram is a placement selection when you're running Facebook ads it seems like we should talk about it.

Currently, Instagram has 400 million DAILY active users. That is a lot!

The demographics skew towards women and ages under 30. 

However, that is changing fast.

From an ads standpoint, business to consumer is much more effective than business to business.

Even with these huge numbers, my current suggestion is not to use Instagram until you have mastered the Facebook ads news feed for brand new cold traffic.

That being said Instagram is great during retargeting and for pure content. 

Some of the things I review on this episode are what makes a great Instagram ad and Instagram ad requirements.

Here are some tips for effective ads:

Design these separately from your Facebook ads

1. Visually appealing - that goes without saying though right?
2. Use a lot of contrast for each image
3. Use diagonal lines where possible
4. No text in the image

Instagram ad requirements: 

• https://www.facebook.com/business/ads-guide/video-views/instagram-video-views/
• https://www.facebook.com/business/ads-guide/traffic/instagram-stories/
• https://www.facebook.com/business/ads-guide/traffic/instagram-links/?toggle0=Photo

 

Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook

https://www.facebook.com/groups/thefunnelstrategist/