We talk about sustainability all the time but so we truly understand what it means?

In this reflective episode of The Quiet Future, Finnish-Estonian futurist Kristiina Paju explores why sustainability is so often misunderstood. Beyond reports, checklists, ad buzzwords, true sustainability means creating conditions where life - human and non-human - can thrive.

Through lenses of foresight and behavioural science, Kristiina unpacks why sustainability challenges the human mind's preference for short-term comfort and how leaders can use futures thinking to align today's actions with tomorrow's well-being.

A gentle reminder that sustainability is not an endpoint - it is an ongoing practice of care, awareness and imagination.

To learn more about Kristiina's work in futures thinking, workshops and consulting, visit: www.kristiinapaju.eu & www.futuresjournal.eu