In this episode, I cover:

• Why I believe AI agents will replace support functions first and how I’m positioning to ride that wave, not get crushed by it.

• The lens I use to evaluate content and ads: qualified leads → sales (not views, likes, or followers).

• How I handle the iteration phase: what I measure, what I tweak, and what I work on while data accumulates.

• A simple loop you can steal: What worked? What didn’t? What’s the next controlled test?

• How to stay patient, focused, and moving forward when you’re between launches and learning cycles.