The B2B Revenue Executive Experience

Episode 232: Is Your Tech Stack Helping or Hurting? w/ Asa Hochhauser


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You’ve been speaking to a salesperson about a new piece of software that’s going to revolutionize your tech stack. It’s AI-powered. It’s shiny. It has an all-leather interior and chrome trim. It helps grandmas cross the street and carries their shopping bags. You’re daydreaming about all the things you can do with it… and somewhere along the way, you’ve forgotten what you’re trying to do in the first place.

Today I’m joined by Asa Hochhauser, VP of Sales for McGaw.io, to discuss the almighty tech stack and how to avoid the pitfalls — like the one above — many companies find themselves falling into when trying to optimize theirs.

In this episode, we discuss:

  • Why you need to understand the product before you buy
  • Why companies often fail to get the ROI they want from their tech
  • The evolving role of data in marketing
  • If you want to easily visualize and find new ways to optimize your tech stack, all in one place, be sure to check out the McGaw.io stack builder

    Now that you know how to optimize your tech stack, are you ready to dive into how Google’s new rules impact your SEO or learn the secrets to establishing credibility? Check out the full list of episodes: The B2B Revenue Executive Experience. 

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    Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
    Check out our three most downloaded episodes:
    • Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
    • Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
    • Episode 301: From Tech Sales to Business Conversation with Eric Shaver

    Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

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    The B2B Revenue Executive ExperienceBy Cory Cotten-Potter

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