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Sacha's drinking her Moody probiotic soda (unofficial sponsor, awaiting payment confirmation) while stress-managing through tomorrow's house auction, ready to burn all the styling company's cushions in a cleansing ritual. Ish has been executing decisions at breakneck speed this week, discovering both the benefits and the "oh shit, should've thought of that" consequences of moving fast. Plus: Big Bird almost went to space and exploded.

Main Topics

• The Rocket Ship Paradox - If you send three rockets to Saturn 10 years apart, the third one lands first because of innovation and improved technology. But someone has to build that first rocket or nothing moves forward.
• The Decision That Launched a Thousand Questions - Ish added employee benefits quickly, then faced the cascade of "what about this?" questions he hadn't anticipated, proving you can have all the answers without having thought through all the questions
• Post-Implementation vs. Pre-Planning - Coffee Culture has manuals for everything, but people still ask questions because they don't read until confronted with real situations. Slower prep doesn't always mean fewer questions.
• The Four-Month Wait for Nothing -- Organisations that consult, collaborate, brainstorm, wait for manager sign-off, SLT approval, board approval... only to make the same decision four months later they would've made on day one

Key Decision Framework

Ask yourself: "If I had to make this call right now, what would I do?"

If you're not waiting for more information, stop waiting. Sacha's new practice: force herself to decide immediately instead of saying "let me sit with that."

Moving at pace builds momentum and energy. The time spent on post-implementation cleanup is usually less than the time lost to pre-implementation overthinking. If you added up all the months spent waiting for perfect information, you're always behind the team that launched and learned.

When Speed Makes Sense:

• You have foundational processes already in place (someone built the first rocket)
• The decision is easily reversible if it goes wrong
• Culture is trust-based, not blame-based
• You can troubleshoot quickly post-launch
• The strategic advantage outweighs the risk

When Speed Doesn't Make Sense:

• Infrastructure changes are involved
• It's difficult to unpick the decision
• You're naturally a "fly by the seat of your pants" decision-maker already
• Team is burned out from continuous sprinting
• You're making decisions based on emotion and vibes

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