If you are a course creator, you probably started your business or at least creating courses, thinking “this is great. I’m going to sell them on evergreen. It’s a passive product. Awesome.”

And yet, it’s turned out that you aren’t seeing the course sales that you want. What gives?

I know exactly what gives, and it’s one of two things. It’s either a messaging problem or a numbers problem. And we’re going to dive into both of those today.

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