The B2B Revenue Executive Experience

Episode 235: A 100+ Year-Old Marketing Framework (That Works!) w/ Wayne Mullins


Listen Later

We often use the words marketing and advertising interchangeably. But while advertising is a component of marketing, marketing itself refers to your ability to attract and keep a customer.

Which are you investing time in?

In this episode, I interview Wayne Mullins, Founder at Ugly Mug Marketing, about why your marketing strategy is messed up, how to turn customers into evangelists, and an ancient marketing framework that works every time.

Listen in as we discuss:

  • Why marketing doesn’t have to be the confusing mess it often is
  • The AIDA marketing framework from over a century ago
  • How to make your place your platform
  • Wayne’s controversial advice to professionals who want to accelerate
  • Check out this resource we mentioned:

    • Wayne’s book is Full Circle Marketing 

    Now that you know that marketing doesn’t have to be so frustrating, are you ready to learn some practical strategies to implement to make it start running smoother? Check out the full list of episodes: The B2B Revenue Executive Experience.

    Subscribe to the podcast or write a review 
    • YouTube
    • Spotify
    • Apple Podcast
    • Stitcher
    • TuneIn

    Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
    Check out our three most downloaded episodes:
    • Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
    • Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
    • Episode 301: From Tech Sales to Business Conversation with Eric Shaver

    Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

    The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so
    ...more
    View all episodesView all episodes
    Download on the App Store

    The B2B Revenue Executive ExperienceBy Cory Cotten-Potter

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    164 ratings


    More shows like The B2B Revenue Executive Experience

    View all
    Making Sense with Sam Harris by Sam Harris

    Making Sense with Sam Harris

    26,359 Listeners

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

    516 Listeners

    The Daily by The New York Times

    The Daily

    111,352 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    6,939 Listeners

    FT News Briefing by Financial Times

    FT News Briefing

    690 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    15,180 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    20,519 Listeners