In this episode of the Glowing Older podcast, host Nancy Griffin interviews Michael Clinton, founder and CEO of Roar Forward. They discuss his book Roar Into the Second Half of Your Life, and the concept of New Longevity. Clinton shares insights on reimagining life after 50, the importance of health span over lifespan, and the evolving role of age inclusivity in society and business. The conversation also touches on the impact of ageism, the significance of travel, and the need for continuous learning and personal growth.

 About Michael

 Michael Clinton, in partnership with Hearst, is founder and CEO of ROAR Forward, a business-to-business intelligence, insights and content platform. ROAR Forward’s primary focus is the new demographic segment of individuals aged 50+who are redefining the second half of life in their careers, passions and lifestyles. ROAR Forward offerings include the ROAR Report with proprietary data and research, bulletins, seminars, workshops, along with original content and events that shed light on the dynamically changing market demographic of individuals aged 50-plus who now comprise 35% of the population.

 Clinton serves on the board of The Stanford Center on Longevity and is a globally recognized speaker about the New Longevity. In December 2023, he was named to Estee Lauder’s first-ever Longevity Collective, a curated group of influential experts and global pioneers in longevity science and lifestyle. Clinton’s best-selling book, ROAR into the second half of your life, now in its fourth printing, is the springboard for ROAR Forward. As a contributing writer for Esquire, Men’s Health and Oprah Daily, Clinton frequently covers the topic of the new longevity movement. In 2024, Men’s Health named Clinton “the pivot pioneer” in a feature about the 5 men leading the longevity conversation.

 In May 2019, Clinton was named senior media advisor to the CEO of Hearst after 21 years at the company. Previously, he was president of marketing & publishing director of Hearst Magazines and was a member of the board of directors of Hearst Corporation. Prior to that, Clinton was executive vice president of Condé Nast Publications.

 Key Takeaways

•  The New Longevity is about reinventing, reimagining, and rethinking the second half of life. Healthspan plus Wealthspan equals a great Lifespan.
• The acronym for ROAR is, the R, the reimaginationprocess. O own your numbers. A the action plan, a program that we call life layering, and the final R is your relationships, reassessing the people around you in the second half of life.
• The huge population of 50-plus impacts company and brands strategies, marketing and advertising, society and culture and infrastructure. Thirty five percent of the US population is currently 50 plus, with 60 million people 65 or older, growing to 80 million by 2040. To put into perspective, 100 years ago there were only seven million people over 65 in the US.
• Advertising needs to be age inclusive. Imagery and messaging in advertising reinforces ageist thinking, which becomes self-imposed ageism.