The B2B Revenue Executive Experience

Episode 237: Considering an Exit? Here's What You Should Know w/ Lowell Ricklefs


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One day, you wake up, look in the mirror and notice the bags under your eyes have bags under their eyes — wait, did your eye-bags always have eyes? Now, you’re walking around, semi-catatonic, muttering “the bags have eyes” to your increasingly worried cat… or maybe you’ve just developed an overwhelming urge to play a few hands of canasta on a beach in Aruba.

Whatever the reason, when it comes to an exit strategy for your SaaS business, you better have a solid understanding of how M&As work.

Today’s guest, Lowell Ricklefs, Founder and Managing Partner at Traction Advising M&A, has all the information you need to get the most out of your exit.

In this episode, we discuss:

  • What makes SaaS M&As different
  • The importance of growth and revenue to any M&A proceeding
  • The difference between strategic and financial buyers
  • Now that you have a solid exit strategy, are you ready to learn how to infuse data literacy into your team, or how to build trust and confidence with your content strategy? Check out the full list of episodes:The B2B Revenue Executive Experience. 

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    Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
    Check out our three most downloaded episodes:
    • Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
    • Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
    • Episode 301: From Tech Sales to Business Conversation with Eric Shaver

    Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

    The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so
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    The B2B Revenue Executive ExperienceBy Cory Cotten-Potter

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