Tom Cuthbert aligns brand attributes with actions in Part 2 of branding series, using StoryBrand framework, and introduces Wispr Flow for efficient communication.

Show Notes

Introduction: Tom emphasizes aligning brand story for trust and referrals.

Aligning Actions with Your Brand Story: Systematize attributes via touchpoints like website and introductions.

Core Elements of Brand Story: Hero (CEO), problem, guide (Chair), plan, call to action.

Success and Failure in Branding: Success builds growth; failure leads to stagnation.

Tom’s Tips & Tricks: Wispr Flow for Vistage Chairs: Voice-to-text tool saves time on emails and notes.

Tom’s Tips & Tricks: Wispr Flow for Vistage Chairs

Tom recommends Wispr Flow for dictating.

Setup: Clip-on device integrates with email apps.

Features: 100 languages, shortcuts; 5–10x faster than typing.

Use Cases: Post-one-to-one summaries, group notes.

Benefits: Saves 3 hours weekly; $12/month.

Action: Try for quick responses; demo on Tom's site.

Resources

www.tomcuthbert.com

www.chairlifepodcast.com

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329

https://www.amazon.com/Indistractable-Nir-Eyal-Julie-Li-audiobook/dp/B07SV4V6ZK/

https://www.amazon.com/dp/B0CJFZDLG9

https://docs.google.com/document/d/1gkXkXxc_iYn2m_VH0rQW2WtRv18BATo-YkdxyZ4ixe0/edit?usp=sharing

https://wisprflow.ai/