HIGHLIGHTS

• The 3 Levels of Digital Transformation, explained
• Technology is forcing brands to change their communicative approach
• Why a marketer should study the "creator economy" 
• Creators vs Influencers
• Listen with an open mind
• Know when to go fast and when to go slow
• Effective internal communication is crucial to organizational success
• Being a good manager is more important than learning the latest tech
• Choosing kindness goes a long way

QUOTES

Jim: "Every experience that we have with Amazon or Apple or Starbucks sort of sets the bar for what every other company should aspire to. Because we all sort of expect things to be as easy as our easiest experience. We want it to be that way all the time."

Jim: "The big macro shift is going from a really polished, really professional look as a way to communicate credibility, to looking more home made as a way of communicating either a different kind of credibility, or a little bit of anti-establishment."

Jim: "The algorithms of Tiktok, short attention spans, it's kind of a self-perpetuating thing. The creator economy, the expression format, and reels and stories and Tiktok and elsewhere, plus short attention span, plus the algorithms that push it in front of you, plus the never-ending scroll. Brands have to look and act and feel different to kind of stop the scrolling. 

Garrio: "It was much easier back in the day. You could make it a conscious choice to pick up one book versus another. To choose to consume this piece of literature, piece of writing to either be inspired or educated, or this is too far out of my left field, I'm not gonna read it kind of thing. And it was easier to stop. The same idea of exchange of knowledge, exchange of ideas is happening today with new technology. The difference is, it's so frictionless." 

Jim: "When in doubt, listen. For most leaders, listen to your consumer, listen to what the people closest to the consumer are saying about the consumer's needs, wants, and intent. Listen to the salespeople that are in the market and try not to presuppose that you know what is happening." 

Jim: "Pay attention to the basics of communication wherever possible. Are we clear about the problem we're trying to solve? Are we  clear about the choices that we're trying to make? Are  we clear about the decisions that we've made? Have we clearly communicated those? Does everyone understand the impact on the priorities?"

Jim: "Be kind to the people, especially now. I think everyone is at their wits end. I think everyone is just barely hanging on. I don't know everyone that is really happy with how work is now. Providing a little bit of grace, a little bit of kindness, assuming positive intent is really helpful."

Follow the link below to learn more about Jim Cuene:

• Linkedin: https://www.linkedin.com/in/jimcuene/
• Website: https://hellofahren.com/

This series is being put together in collaboration with

 AIGA Minnesota - one of the largest chapters of AIGA, that works to enhance the value and deepen the impact of design across all disciplines of business, society, and our collective future.

&

Curious, a group of B2B marketers helping their clients define a conversation that is unique, relevant, and honest with their ideal customers. They then help their clients find their ideal audience to start the conversation by pushing content through the most efficient channels, whether that be traditional or digital.