Overview: September is here, new iPhones have arrived, and Floor 9 is officially 1 year old! There is no better way to celebrate than talking about Apple’s latest product announcements. On this episode of Floor 9, we discuss the trio of new iPhone X successors, their advanced machine learning capabilities, the redesigned Apple Watch, and speculate why there weren’t any AirPods or AirPower announcements. We close the episode looking forward to a potential iPad event next month and some brand takeaways.

What We Covered:

• Apple Watch Series 4 updates including industry-first AFib and ECG capabilities 
• iPhone XS, iPhone XS Max & iPhone XR machine learning capabilities, impact on AR and future implications for a lightweight headset.
• New AirPods, Macs, iPads, and more were missing from the event; we speculate why and when we will see them
• Brand takeaways
• We laugh about the new iPhone names

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