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In This Episode:
Frazer is Chief Executive Officer of Chapel Down Group plc, England’s largest wine producer.
Frazer graduated in 1981 and, as a Geordie, soon wound up in beer at Whitbread. At the age of 29, having co-led a team to acquire and integrate the Boddingtons brand and develop a highly successful strategy as a response to the Beer Orders, he was made a director of Whitbread plc. He led the team that created the famous Boddingtons advertising campaign and the draughtflow widget amongst other things. one of the most popular British TV ads of the 1990s.
In This Episode:
Frazer is Chief Executive Officer of Chapel Down Group plc, England’s largest wine producer.
Frazer graduated in 1981 and, as a Geordie, soon wound up in beer at Whitbread. At the age of 29, having co-led a team to acquire and integrate the Boddingtons brand and develop a highly successful strategy as a response to the Beer Orders, he was made a director of Whitbread plc. He led the team that created the famous Boddingtons advertising campaign and the draughtflow widget amongst other things. one of the most popular British TV ads of the 1990s.