In this episode, Steve speaks with Hari Jayaraman from Hale Hamilton Marketing, who's spent over two decades working in both B2C media and B2B sectors, about what B2B businesses can learn from B2C marketing, why emotional marketing and distinctiveness matter in a sector that plays it safe with features, and why the most important shift is to stop marketing to companies and start marketing to people.

B2Be Different

Hale Hamilton

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