October 21, 2024

Episode 24: How Penny Hoffman Transformed a Small Town Flower Shop

26 minutes

Show Notes:

Penny Hoffman’s unique journey from mental health counseling to owning a flower shop

How she took a bold leap of faith during the height of COVID-19 in August 2020 by purchasing Forget Me Not Floral and Gift Shop in Davidsville, PA, despite having no prior experience in floristry

The challenges of learning floral design and running a small business, with a special focus on balancing inventory, diversifying income streams, and managing personal commitments

The role of mentorship in her success, particularly through on-the-job training with the shop’s former designer

Penny’s strategy for diversifying her business from traditional funeral work to weddings, retail, and even partnerships with local businesses

Her innovative “Blooms & Brew” collaboration with a local coffee shop, blending floral deliveries with coffee orders

Penny’s journey in learning the business side of floristry, including her investment in education through courses like IWED and Holly Chapel’s programs

How Penny is adapting to the ever-changing floral industry, balancing creativity with business savvy, and overcoming personal and professional hurdles

This episode features an interview with:

PENNY HOFFMAN

Owner of Forget Me Not Floral and Gift Shop

Penny Hoffman is the owner of Forget Me Not Floral and Gift Shop in Davidsville, Pennsylvania. With a background in mental health counseling, Penny made a life-changing decision to buy a flower shop, diving headfirst into the world of floristry with no previous experience.

Over the past four years, Penny has grown her shop through resilience, creativity, and a deep passion for flowers. She continues to learn and innovate, focusing on building connections with her local community while expanding her business offerings.

Important Links and resources mentioned:

Forget Me Not Floral and Gift Shop’s website

Facebook

Instagram

diving deeper:

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By Ziv Raviv