You already know that content and content marketing is vital to build awareness and drive leads. However, with customers all at different stages in their buying journey, how do you know which content is right for each stage? In this episode, Chris Casale and Ryan Smith dissect the marketing funnel (read: marketing flywheel) to analyze which types of content are right for each stage to help your customers with their decision making.

While the funnel has evolved over the years, the basic premise of the funnel is still very relevant in today’s digital marketing age.

Top of Funnel - Awareness Stage (Flywheel: Attract)

Where people looking for answers, resources, education, research data, opinions, and insight.

Middle of Funnel - Consideration Stage (Flywheel: Engage)

Where people are doing heavy research on whether or not your product or service is a good fit for them.

Bottom of Funnel - Decision Stage (Flywheel: Delight)

Where people are figuring out exactly what it would take to become a customer.