In this episode, Scott & Oscar discuss how to distinguish yourself and your practice. They discuss the similarities between marketing and selling salsa and marketing and selling your self and your legal services. Suggestions include; evaluating what you like about the services and professionals you use, understanding the goals and expectations of the individual clients, and truly listening and understanding what the clients need from their perspective.

While clients ultimately want results, they also want service. You need to listen to clients, understand their issues and treat them as you would want to be treated. You must communicate with your clients, educate them and always keep them informed.