Jovan Ignjatovic came to the United States as an aspiring basketball player and stayed as a businessman.  After playing basketball at Whitney Young High School and University of Illinois Chicago (UIC), Jovan was involved in the Chicago Serbian community and was on the board of various Serbian Organizations.  During his basketball days, he was introduced to cannabis and in his mid-twenties he decided to move to California, to the Emerald Triangle, to grow and harvest cannabis. 

Jovan does what he is passionate about, takes risks and does not look back.  In this podcast, he takes us through his life journey by sharing stories such as getting arrested for transporting cannabis across state lines, 30 days in jail, his experience in the Emerald Triangle as a cannabis farmer, we discuss his cannabis inspired business ventures and his journey back to Chicago where he is opening a store called “Tunnel Vision”.   

Jovan is a very positive and optimistic person who sees value in building a strong community.  With Tunnel Vision, Jovan hopes to build a network of people that use each other’s resources to help achieve their personal and business goals, while at the same time providing cannabis inspired products.

IG: iggyserbia
 
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