#strategy #personalbranding #socialselling #brand #smallbusiness

Many of us have a strong physical brand, but a weak digital brand.   This session of Harbourtime Strategy Talks discusses various strategies to enhance your brand (personal and corporate) and defines social selling. Strategies are presented to help with social selling and personal brand building, with a delineation between a physical brand and digital brand.

What are you doing to build your personal brand?

Do you even care?

Guest on the podcast today is Olesija Saue (olesijasaue.com)

“I don't want to be a superstar I just want to do my job is personal branding for me.”

Personal Branding and how it is tied to Social Selling

Olesija has been in the business world for over 20 years, during which time she has have experienced both very quick high rises, and then also very big lows.

It is easy to be in business when everything is thriving,  but we really learn our lessons and we evolve when life gets tough as it is right now.

We all have experiences that we can use our advantage business and in marketing, and also our unique strengths, our values, our why, and most importantly, our story and story that we have to own and we have to share.

People and Social Media combined make for a great passion.

The most important part of personal branding is actually your substance: what is inside the story, your strengths, your values, your why, because they really talk to our subconscious mind, which draws on emotions, which is how decisions are made.

Personal branding is putting together our uniqueness and packaging it in a way that that our ideal customers can resonate with.

Think about Audi or Porsche.  These brands actually create certain emotions.

Keep in mind that we all have a personal brand from the moment we do anything.

In 2021, personal branding is now what other people know about you before you actually enter the room.

We have two worlds . . . the physical world and the digital world.  We must make sure that our digital and personal brand are at the same level.

Make sure your personal brand is telling the story that you want it to tell.

Balance growth, fun and achievement for success.

Enjoy the process. The process and the end results are equally important.

In order to stay relevant in today's environment, we really have to learn not all the time.

Make sure that you are balancing work and “life” to make sure you are covering the things that are important to you.

Social Selling: Social selling is in our DNA. Now, we build the relationships online.

Content Marketing is communicating “one to many,” but social selling is communication “one on one.”

Trust is built through digital/online social selling.

According to Olesija, Social Selling is like dating.  The relationship takes time to develop.

Businesses in 2021 can stand out by implementing a social selling/social media strategy by taking care of their social media profiles. Stand out. Be visible. The buyers have to know you exist. Webpage, Articles, Podcasts – online conversations – thought leadership.

Olesija co-authored a book, “The Brand Named You”, is to help individuals with social media strategy and exposure. They fight the misconception that personal branding is “bragging.” The also provide a step-by-step process (Roadmap) to help with personal brand strategy.

https://collinharbour.com/

https://olesijasaue.com/