2019 IADD Cutting Edge Award winner Petra Schweitzer of Sperrholzwerk Schweitzer GmbH joins hosts Gino Gualitieri and Lisa Boyd to talk about her dieboard manufacturing company out of Austria. Originally producing wood veneers at a mill for the furniture industry, this family-owned company has transitioned into the diemaking world, supplying customers in Europe, Africa, Asia and Australia. Petra talks about the struggles the company faced to establish rotary dieboard standards and find customers within the diemaking industry, and the elements of their ultimate success. Sperrholzwerk Schweitzer GmbH continues to do research and development as well as pay close attention to their products and customers to fulfill industry needs.