When you are an entrepreneur starting your own business, chances are that you understand what you do far better than your customers. For this reason, it is vitally important to the success of your company that you are able to simplify what it is that you do so that you can remove as much confusion as possible. Because, let's face it, confusion is a big reason that people choose not to buy.

As always, you can ask us a question or voice your concerns about the podcast at [email protected], or you can email us about our electronics development company at [email protected]. You can also follow us on Facebook @frontlinefounders or @nothsor!