Growers, 

As coaches, it's so important to have a niche. I'll be honest; discovering your niche can be frustrating as you try to figure out your clientele. However, figuring it out and sticking to it can be a game-changer! Many beginning coaches start off too broad, which be overwhelming and draining. Be specific and grow your target audience. 

Three things to Consider as You're Discovering Your Coaching Niche: 

• Be you! Be the coach that you need as a person. What does your coaching style look and feel like? What type of person were you looking for to coach you?
• Specific! Get as super detailed as you can and then scale back. You should be able to visualize your niche. Creating a coaching avatar helps. 
• Research your niche. You should be in close proximity to your niche, that it should be relatively easy to ask your potential clients basic questions to help grow your coaching brand. 

I will also be on the Hung Up Podcast in our 3 part Pride 2.0 series. I hope you head over there to check it out! https://podcasts.apple.com/us/podcast/hung-up-podcast/id1214716012

 

 

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