If you have in business for a while, chances are you have some assets. These can be physical, financial, and informational. Sometimes we are so focused on building our business that we forget about or neglect those who got us where we are today. Some of these assets can often be unused for years, but all is not lost. You can reclaim relationships with past clients with a few small steps. Not all customers may be a good fit for your business today, but why not try to reconnect?
In this episode, we will talk about how to use your records from your accounting system to generate new leads from old customers. It could be direct sales or referrals. Either way, it pays to reconnect!