Calendly, Zoom, Dropbox, Canva - are all great examples of Product-led Growth companies or what is commonly known as PLG for short. So, what is PLG?

As defined on OpenView’s website, PLG is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion, and expansion.

It’s a term that was actually coined by Blake in 2016 and has become the dream business model for entrepreneurs. Thus, I was really excited to interview Blake for our podcast as it was an opportunity to do a deep dive with the expert on PLG models and strategies, which is exactly where we begin our conversation. We take a look at some specific company examples and he shares some great advice on how to adopt an effective PLG strategy.

In this episode of our podcast, we also cover:

* Blake’s background story and how he got into the investing world including his time spent at Battery Ventures.

* All the details on OpenView and the types of investments he is looking to make.

* Portfolio company examples, including Calendly.

* Advice for companies scaling their hiring during the expansion stage.

* And so much more.

If you like the show, please remember to subscribe and review us on iTunes, Soundcloud, Spotify, Stitcher, or Google Play.