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In this episode Muscles and Management, Gerry sits down with Andrew Sacks, founder of Prime Sports Performance, to dive into the world of sports science and its application in real training environments. With experience across private sector coaching and deep data analytics, Andrew brings a grounded perspective on what actually matters when it comes to athlete development.

The episode covers practical use of force plates and technology, how to build buy-in with athletes, and why focusing on basics still wins. Andrew also shares insights on business growth, mentorship, and bridging the gap between sports science and day-to-day performance training.

If you're a coach trying to integrate more data without losing your training soul—or an athlete who wants to understand what metrics actually matter—this episode is packed with applicable takeaways.

Timestamps:

0:00 – Intro to Andrew Sacks and Prime Sports Performance
3:20 – Andrew’s background and path into sports science
7:05 – Building trust and buy-in with athletes
10:10 – The real-world use of data and force plates
14:22 – Why tech alone doesn’t create better athletes
18:40 – Training simplicity and sticking to the fundamentals
22:13 – How Andrew designs programs with intent and progression
26:48 – Balancing objective data with coaching instincts
31:09 – Lessons from growing a training business
35:55 – Thoughts on mentorship, education, and industry trends
40:36 – Final advice for young coaches and closing remarks

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