Inspired by his long career in IT services, Matt DeVico built Dteckt (including its core product, Persona Monitoring), with a specific eye toward serving the customers who need the most help understanding cybersecurity threats. His strategy for finding market share in such a crowded space is to market personal safety, rather than resort to the over-present fearmongering. We talk about the software ecosystems that are most secure (and most vulnerable), taking inspiration from his father's mentorship, and his frank assessment of his crowdfunding experience.