Armond & Doc return to go in-depth on one of hip-hop's most under-appreciated labels - Murder Inc. Side A takes on everything from Irv Gotti's role in making Def Jam what it was in the late 90s to "Holla Holla" to Ja's incredible left turn with songs like "Between Me and You" and "Put It On Me". Plus the introduction of 'New York bounce records', the greatness of "Good Morning America", and a lot more.