Have you ever asked yourself "Why do I do what I do?" There is a great book by Simon Sinek called "Start With Why" It talks about great companies like Apple and others who have learned a secret.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

In this podcast, I will explore the why, how and what you have to offer and how it can help change your perspective on your business and your customers!