This week on the MediaBooks Podcast, Kristen features an in-depth case study of a recent website launch for Woodfern Accounting Solutions, led by CPA Carmen Heydary. Diving into Carmen's transition from a public accounting auditor at KPMG to an entrepreneur, the discussion reveals the challenges and triumphs of starting her own business during the COVID-19 pandemic and balancing other ventures like Airbnb.

Kristen and Carmen delve into the collaborative design process for creating a cohesive brand identity and website on Squarespace, highlighting the importance of brand photography, personalized web design, and strategic content to navigate and express one's business ethos effectively. The episode also touches on the strategies behind selecting and catering to specific niches within the accounting and real estate sectors, emphasizing the synergy between professional expertise and personal interests.

Link to Carmen’s website: https://www.woodfernaccountingsolutions.com/

Link to Carmen’s airbnb: https://www.airbnb.com/rooms/40703307?amp%3Badults=1&%3Bs=66&%3Bsource=embed_widget&guests=1&source_impression_id=p3_1702100338_Sa0iJFBpNfXPgT8M

Link to Carmen’s Instagram: www.instagram.com/woodfernaccountingsolutions

Flodesk Affiliate link: https://flodesk.com/c/ZPUUR3

*Some of the links above may be affiliate links and result in compensation for MediaBooks.

MediaBooks Website: www.mediabooksagency.com