“Ask Jason” is a weekly segment where JPORT Media founder Jason Portnoy responds to questions submitted by our listeners. This week, we’re diving into a handful of relevant topics for small business owners, especially those in the marketing and e-commerce spaces.

In this episode of the Ask Jason Show, Jason and Megan address lagging sales for a sporting goods store, emphasizing the need to identify root causes like seasonality or ad effectiveness. Regarding e-commerce advice, they dismiss the one-size-fits-all approach, advocating for personalized strategies and knowing your numbers. The episode touches on concerns about a coach charging $500/month, with Jason advising to prioritize fit over price. Reflecting on bad advice, he highlights the misconception of needing everything figured out and questions the traditional notion that "school equals success."

Topics covered:

1. Boosting sales for an online sporting goods store [01:03] 
2. Misconception of tasks that truly move the needle for a business [03:45] 
3. Prioritizing growth tasks over maintenance tasks [04:16] 
4. The value of coaching program [09:30] 
5. Importance of mindset and belief [12:04]
6. Re-evaluate the "go to school, get a good job" narrative [15:15]

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1. Website
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3. TikTok

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