In this episode of the Media Books podcast, Kristen discusses her business preparation for a second maternity leave while dealing with the challenges of a military move. Furthermore, Kristen reflects on lessons learned from their first maternity leave, emphasizing the importance of planning, hiring the right people, and establishing efficient processes. 

The episode also touches upon the implications of a rumored new subscription model by Meta that could potentially affect organic growth on social media. Along with that, the importance of adjusting marketing strategies in anticipation of changes on platforms like TikTok and Instagram, and the value of exploring alternative marketing avenues. Kristen shares personal experiences and strategies for managing business operations and marketing efforts during maternity leave, highlighting the balance between work passion and family responsibilities.

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00:00 Intro

01:56 Navigating Life's Chaos: From PCS Moves to Podcasting in a Nursery

03:19 Exploring the Impact of Social Media Subscription Models

04:56 The Importance of Diversifying Your Marketing Strategy

09:06 Preparing for Maternity Leave: Lessons from the First Experience

07:09 Strategies for a Second Maternity Leave: Doing Things Differently

20:46 The Value of a Soft Exit and Re-entry into Work

23:55 Final Thoughts on Preparing Marketing Content Ahead of Time