When we were children, we used to dance, sing, paint, and express ourselves through any means, without being afraid that someone would judge us. But as we grew up, we started to lower our creativity levels due to the fear of being criticized by our peers, our families, or our friends. 

But think about it for a moment. All the successful companies that currently thrive each year have been founded by creative thinkers that applied their imagination and their intuition to bring into the world different things that may have been considered fiction a while ago. Or even think about COVID-19 and how it forced us to step out of our comfort zone to find new ways to go on with our lives.  

We all have that creative thinking inside of us, and it’s a skill that we really need to exercise more if we want to become the best version of ourselves. 

Our international guest today, Firdaus Kharas is a fellow of the Royal Society of Arts and he was named one of the world’s 50 most talented social innovators and has received more than 112 awards - including the prestigious Peabody Award. He founded the Chocolate Moose Media in 1995, a human-centered mass communications to influence hundreds of millions of lives across the world. 

Firdaus is the author of the book, ‘Creativity: The Key to a Remarkable Life’ in which he dives deep into what creativity is and is not, how creative thinking applies to all of our lives, and how we can hone into this skill and really design the life that we want.  

So, listen to Episode 248 of Becoming Your Best, where Firdaus gives us a true lesson of how we can become our best by consciously using creative thinking both in our personal and our professional lives.  

Some questions I ask: 

• Tell us about your background, including any turning points in your life that have really led you to where you are today. (02:13) 
• What led you to going from mass communication on issues throughout the world, to writing a book on creativity? (07:22) 
• What are some of the barriers to creativity? (10:07) 
• What are some things that from your experience, really help people stoke up their creativity and use it? (21:01) 
• Any final tips you’d like to leave with our listeners? (27:05) 

In this episode, you will learn: 

• Firdaus’ definition of creativity. (05:57) 
• The purpose of Firdaus’ book. (09:08) 
• The role creative thinking plays in innovation. (13:10) 
• Case study: Motorola vs Apple & the importance of maintaining creative thinking throughout a company’s lifetime. (14:29) 
• Why creativity is the most required skill an employee should have. (17:17) 
• How COVID-19 enhanced our creative thinking, on a global scale. (18:14) 
• The part of our brain that uses creative thinking. (24:15) 
• An example of how you can use creative thinking to regular activities. (25:47) 

Connect with Firdaus: 

• Chocolate Moose Media Website 
• LinkedIn 
• Book: Firdaus Kharas – Creativity: The Key to a Remarkable Life 

Becoming Your Best Resources: 

• Becoming Your Best Website 
• Becoming Your Best University Website 
• Becoming Your Best Library 
• Email: [email protected]   
• Book: Becoming Your Best: The 12 Principles of Highly Successful Leaders 
• Book: Conquer Anxiety: How to Overcome Anxiety and Optimize Your Performance 
• Facebook Group – Conquer Anxiety 

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