Scott Needham interviews Michael, the CEO and founder of SellCord, a Walmart agency. They discuss the growth and success of Walmart as an e-commerce platform, the reasons for brands to work with Walmart, and the opportunities for success in different categories.   Michael shares insights on achieving category success on Walmart, optimizing listings, and using Walmart Fulfillment Services (WFS). He also discusses Walmart's future and its competition with Amazon. Episode Notes:   00:30 -  Introduction and Evolution of Walmart E-commerce 02:23 - Michael's Insights on Walmart in 2023 03:56 -  Launching and Succeeding on Walmart 04:03 - Understanding Walmart’s Style Guides and Listing Optimization 06:14 - Brand Success Stories and Strategies on Walmart 07:40 - The Journey from Online Marketplace to In-Store Presence 15:38 - Future Prospects for Walmart as an Online Marketplace 18:09 - Key Tactics for Optimizing Walmart Listings 19:50 - Walmart Tools and Data Utilization Strategies 20:38 - Understanding and Leveraging Walmart Fulfillment Services (WFS)   Website: https://www.sellcord.co/ LinkedIn: https://www.linkedin.com/in/michael-lebhar/