Join Vistage Master Chair Tom Cuthbert in this episode of the ChairLife podcast. Tom narrates unique brand stories for Chairs in Part 3 of the branding series, focusing on articulating attributes and leveraging touchpoints. He also shares longevity insights from Jessica Pierce to sustain practice vitality.

Show Notes

Introduction: Tom welcomes listeners and outlines Part 3 on branding narration and longevity insights.

Narrating Your Unique Brand Story: Tom discusses articulating brand attributes and leveraging touchpoints like websites and introductions.

Personal Brand Examples: Examines Beyonce's empowered, creative, authentic brand extended beyond music.

Tom’s Tips & Tricks: Longevity Insights from Jessica Pierce: Tom shares Jessica Pierce's insights on longevity for Chairs.

Conclusion: Reflect on brand narration and apply longevity strategies to enhance practice.

Tom’s Tips & Tricks: Longevity Insights from Jessica Pierce

Tom highlights Jessica Pierce's longevity advice for sustained Chair success.

Focus on Wellness: Prioritize rest and recovery to maintain energy.

Build Resilience: Develop mental and physical habits for long-term impact.

Model Self-Care: Demonstrate balance to inspire members.

Action: Schedule intentional breaks and adopt daily wellness routines.

Resources

www.tomcuthbert.com

www.chairlifepodcast.com

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329

https://www.amazon.com/dp/B0CJFZDLG9

www.tomcuthbert.com/branding

ScaleUp: Unforgettable Brand = Unbelievable Referrals

https://www.longevityarchitects.com/

www.tomcuthbert.com/sleep

www.tomcuthbert.com/longevity

https://instituteforfunctionalhealth.com/

https://docs.google.com/document/d/15yCD9Kp2ezIE6dRik5EnW0XOua7iavfSj0WJwFFF8Nw/edit?usp=sharing