As business owners, we’re always worried about missing out. Many businesses owners we talk with seem to regularly have FOMO (fear of missing out) when it comes to marketing: Are my goals right? Was optimization right? Was there an area of the market I didn’t pay attention to? During holiday periods, which is when we are recording this, everything is intensified and I find most business owners are stressed about this more. Especially in a year like 2020. Today we dive deeper into the details of how a business owner can uncover where they are missing out on valuable traffic, and therefore revenue… and if their FOMO is valid.

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